H&A Launches Big Hero 6 Range

January 2015

H&A to launch Disney Big Hero 6 in continued expansion

H&A Launches Big Hero 6 Range

H&A to launch Disney Big Hero 6 in continued expansion

H&A is to launch the newest Disney license in the New Year with a range based on the highly anticipated new movie, Big Hero 6.

Seven new lines will hit the shelves in Poundland stores nationwide in February, following a burgeoning relationship with the leading discount retailer.

The partnership with the film, which topped the US box office in its first weekend on release, made over $56m in three days and is due to be released in the UK on January 30th.

The Disney Big Hero 6 range will include: Bath & Shower Bubbles (400ml, two designs), Fun Sponge (two designs), Wet ‘n’ Stick Bathtime Play Shapes, 2-in-1 Shampoo and Conditioner and Detangling Hair Spritz.

Holly Davies, marketing development director at H&A, said: “We’re really pleased to be launching yet another range in Poundland as we have built a great relationship with them over the past year and hope this continues.

Without the restrictions of limited range reviews, retailers such as Poundland are able to launch ranges to meet consumer demand around key movie releases.

The Disney Big Hero 6 is set to be a huge film next year and we envisage high demand for the products, particularly those at such great value prices!”

Disney’s Big Hero 6 is a comedy action adventure set in a unique world. When the safety of his hometown is threatened by a mysterious figure, robotics prodigy Hiro Hamada and his robot companion, Baymax join a team of colourful high-tech superheroes to help save San Fransokyo from total destruction.

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