handa innovation

H&A launches luxury bathing lines in partnership with Happy Jackson

July 2016

H&A, the licensed toiletries specialist, is expanding its offering into the luxury bathing market, with a brand new range of Happy Jackson liquids launching in Sainsbury’s

H&A launches luxury bathing lines in partnership with Happy Jackson

H&A, the licensed toiletries specialist, is expanding its offering into the luxury bathing market, with a brand new range of Happy Jackson liquids launching in Sainsbury’s

The new products will launch in the national retailer next month and will be the first adult luxury bathing products produced by the company outside of its Christmas gift offering.

Nicola McQuillan, product marketing director at H&A said: “The new lines we’ve created with the Happy Jackson team are really exciting, with bold colours and fresh, fruity fragrances we can’t wait for the launch. It’s a brilliant range and we expect it to go down really well with customers as they look for more visually appealing and great quality bathing products.

“We identified a gap in the luxury bathing market as customers look to trade up in this area and moved to capitalise on this with Happy Jackson, due to the strength of the brand.”

The eight new lines (all RRP £3.00) which will be stocked in Sainsbury’s stores nationwide include: Soak it up Girl! Berries & Cherries, Sweet Enough Already! Raspberry & Mango, Totally Time to Chill! Vanilla Bean & Honey, Give it some YAY! Orange, Ginger & Mint, Big Love. Passionfruit & Lime, Queen of Awesome! Watermelon & Mint, Happy Days! Apple Crush, WOOH! Mini Holiday! Coconut Cream.

Charlotte Turner, toiletries buyer from Sainsbury’s said: “The new lines have really strong standout on shelf, great fragrances and are of the highest quality, so we’re delighted to add these to our bath care offering as the exclusive launch partner.”


© 2019 Hall & Associates Marketing Ltd. trading as H&A
Vat no. 500224811 | Registered company no. 2238331
Privacy Policy